3 ways to grow your Backers Email List

Creating a community of people ready to support your crowdfunding project is a fundamental thing to do in order to launch a successful campaign. 

The first step to take in order to reach interested people is to create a landing page where you describe and explain your project, in this way you’ll be able to collect potential backer’s contacts and information. 

After creating your landing page, you will need to send traffic to your page, in order to collect their e-mails, it’s always good to give people something back in exchange for their contacts, for example, further information about you and your projects, reports or articles.  

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So how can we grow our email list and get our potential backer’s attention?

There are basically 3 ways: 

1. PAID ADS

We’re talking about Facebook Ads of course, but usually, what I recommend to my clients and students is to run Facebook ads only if you have a clue about what you’re doing. 

In this case, you want to have clear in mind who is your target, what is your niche, and what your potential backers are interested in, do this in order to optimize the budget based on the objective for your campaign which is in the pre-launch the leads collection (I suggest you to run conversion campaigns).

What I always suggest is to start with a wide target, and then after running ads for some amount of time, optimize it based on which age group or gender is interacting the most and who’s costing you less to convert. In this way, you’ll be able to use your budget wisely and without any waste of money. 

Be sure to not forget to optimize the location, so take a look and pay attention to which place is converting best. Don’t forget to pay attention also to the day and time in which people interact the most, in this case, you’ll be able to position your ads when it costs you less.

You should always test different ad creatives, in order to see which one is performing better, in order to focus the budget on a precise one. The same story for the campaign's kind. For example, you can even run a lead campaign and a conversion campaign simultaneously and see which one is converting more and then keep only one of them. 

2. FACEBOOK GROUPS

Facebook groups are also a very important tool to test your market, what i suggest is to join a specific group to ask people feedback about your project. This is because people want to be part of the journey, and want to feel involved, they want to be useful! So asking for feedback about your project in specific groups in your target community would be very important to collect impressions and to generate leads.

Generating leads will be done thanks to posting your landing page over the facebook group, in this way you will get to understand what people think about your project. So, be sure to engage with them and ask questions, in this way the visibility of the post will rise throughout the group! 

Use Facebook groups also to share weekly updates of your project, posting contents and reminding people to sign up over the landing page in order to be always aware of the news regarding your crowdfunding campaign. 

3. INFLUENTIAL PEOPLE

The third strategy is using influential people in your target community. We’re not talking about Instagram influencers, but anyone that already has a great crowd of people following them. For example: admin of big Facebook groups or magazines that have a lot of emails of people interested in specific topics. 

So, the cool thing is that you can be advised for free, either by making a partnership or giving them exclusive access to your product or project in exchange for some promotion! 

Well, creators, those are the main strategy that could help you out to grow your email list! 

Be sure to check the video in which I talked about this topic and answered the creator's questions.

If you didn’t get to join to the Live Session this time, be sure to join my Facebook Group ‘’Kickstarter & Indiegogo tips and tricks’’ in order to be updated on the next content and Live videos. 

In addition, you can find my crowdfunding pre-launch manual here: 3 simple steps to success on Kickstarter and Indiegogo.

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