4 Tips to Get Press (and people) Talk About your Kickstarter

Sometimes you have an amazing project ready to be launched but then you ask yourself, how to make everyone know and support it?

It's easy to get in the trap where you think that your family, friends and some more people could easily help you reach your campaign goal. In some cases they're enough, but not in the case you're building your business!

In this case you have to spread the word and make people and the press talk about your project. But how to make a good impression on the press? And how to make them talk about your projects?

The answer is organization and planning. You've got to have all your materials ready to use and pitch, in this way the quality of your project will be higher and you will make a good impression to anyone that wants to publish or talk about your project.

Let's see what are the practical steps to adopt before launching your campaign.

Before reading the article...

Make sure to smash like and subscribe to my Youtube channel to support me and to stay updated on new crowdfunding videos that I’m weekly sharing, and keep on following this blog in which I'll feature very useful and detailed Crowdfunding tips.

1. GATHER ALL YOUR CONTACTS IN A LIST

I'm sure that if you're thinking about launching your project, you must already have a list of interesting contacts that you may want to keep close to you for any necessity.

You're on the right track because one of the most powerful tools for every successful Kickstarter project is a well-organized list!

Having a list of fans, followers or friends and having their contacts (email, social media, phone number) is a great big step in running a smooth campaign, that will always come in handy and useful even if you're not ready to launch your campaign and you just want to keep your fans in the know about your work.

Here's what you can do to organize your contact list:

● Think about all of your contacts and collect email addresses, social media profiles, phone numbers and other means of contact information in a single place and group them. (friends, fans, VIPs)

● You can also categorize your list by the amount you think each person will pledge. This can also help you estimate your funding goal and how much you can expect to raise with the help of your community.

● Then also create a list with only people that you know can support your project as soon as it launches. These are people that will drive momentum, so important!

2. CREATE YOUR LIST OF PRESS

After doing a list of interested contacts, it's now time to dedicate to the press list.

You may already have an idea of your project niche, themes and what may be the ones who talk about your project category, start with writing them down, in this way you'll be ready to start.

What you can also do in order to start gathering a list of press references is:

● Set up a Google alert using the words coming from your project, this will let you know easily who is talking about the topics that concern your category directly!

● Identify and take notes of blogs, webzine, press outlets, and journalists that come up in your Google alert. Follow them and get more familiar with the type of content that they share and promote.

● Contact all of your friends that have small blogs or work at a local newspaper, keep in mind to not focus solely on large publications. Small, focused blogs usually have pretty dedicated followers that can bring attention to your campaign and possibly get you new backers.

Make a list of all these press contacts and you will make things work so much easier!

3. CREATE A DRAFT FOR YOUR PRESS RELEASE

You wouldn't want to contact the press or bloggers without having a clear idea about how to present your project, a simple short email will not do. You will have to entice them to understand more, to get into your vision and to get to know you and your project deeply.

In this case what you need to do is to put together a compelling video and description, plan content for updates, emails, and social media before you launch.

Keep these advice in mind:

● Make sure that your press release explains clearly: who, when, what, where, why and how about your project, and present these aspects very clearly and concisely.

● Include high quality photos and videos that put your project front and center.

● Don’t forget to include a link to your project page, when you’re planning to launch, your goal and deadline, etc. and a phone number or email address where you can be reached. Keep in mind that the news is not that you’re launching on Kickstarter, but that you’re creating something unique that should make people excited.

All press is good press!

4. FINALLY REACH OUT TO PRESS

It is now time to reach out to the press and make sure to research publications and blogs that cover your project’s themes.

Don’t just focus on large outlets because a blog, webzine, or even a Facebook group with a dedicated following might do more to help you reach the right people than a larger publication with a less focused group of readers.

Do this to directly reach out to the press:

● Note that journalists often end articles with their name or sometimes an email address or Twitter profile where they can be reached. This is the easiest way to reach them out, remember to be courteous, specific and not spammy when reaching out. In this way, they may consider your message.

● Personalize each message that you send to a journalist or blogger, don't just send everyone the same email, tailor it depending to who you're reaching out, of course, materials about your product should be the same.

● Don't just throw a rock in the ocean, reach out to journalists that cover your project's themes for sure and that will be interested in it. Respect everyone’s time and be relevant.

● You represent your product and your vision so get ready to speak, be confident and convey excitement! Try to anticipate questions that might come your way from the press. Have a clear idea in mind about how you want your project to appear.

● Whenever you will receive any press coverage, join a podcast, or get a cool mention on social media, don't forget to share it with your backers and invite them to celebrate (and share) these successes!

WRAPPING IT UP

Getting press and influencers to talk about your project while your project is live is a fundamental stage for a successful campaign on Kickstarter or Indiegogo.

So, do your research while you're preparing the pre-launch phase because that's the stage in which you have to reach the press out, so that when you will launch your campaign they will be ready to write about you!

Just remember how much important is the community creation and pre-launch only in this way you'll get to meet your goal.

Always remember that before launching your project you will need to analyze and prepare your pre-launch phase to launch your first product, I’ve got you covered with my crowdfunding pre-launch free e-book called ''3 steps to success on Kickstarter and Indiegogo''. 

As always make sure to subscribe to my channel to stay updated on fresh new content that I’m gonna drop there.

Ciao ciao! 

Privacy Policy: We hate spam and promise to keep your inbox safe, occasionally sending high-quality content related to this topic, according to your permission.