Balldo raised $14,000 in less than 10 hours on Indiegogo.

I think you read it right. $14.000 raised in less than 10 hours. Is it real or not? 
In case you're wondering, yes, it is real. This is what happened to Balldo, a client's project that I followed from the beginning, who just launched his first crowdfunding campaign about... a sex toy!

How did they achieve that? Should you aim to do the same? This is the topic of today's video and article. If you want to find it out, I strongly suggest you subscribe to my Youtube channel and smash the like button! Or just... continue reading.

FROM THE INITIAL GOAL OF $8.000 TO EXCEEDING $14.000 IN 10 HOURS

Jerry and Elizabeth are the dream team behind the Balldo project, I'm so proud of my client's achievement and glad they followed my advice to build their campaign. Other than smashing their initial goal and exceeding it of $6000 more in less than 10 hours, they also managed to gather more than 200 backers passionate about their project.

I already gave a hint of what Balldo is about (kids, cover your ears lol), essentially we're talking about a man and couple sex toy. By the way, if you want more info about how it works you can check their campaign and youtube video that went viral and later we'll find out why.

IS IT POSSIBLE TO USE INDIEGOGO FOR ADULT-BASED CAMPAIGNS?

As you probably know, adult's kind of campaign cannot be run inside of common Indiegogo categories, in fact, there is a special category inside the platform called ''after dark'', where the cool stuff happens. 

There is a bad and a good side about the after-dark section: the bad thing is that you can launch the greatest campaign of Indiegogo, but you cannot be promoted by the platform itself because of the content, the good thing though is that you can still benefit from the platform credibility to collect backers. 

HOW BALLDO REACHED THIS AMAZING GOAL? 

The secret recipe is: community!
Community is the key, and they sure made a great job on creating a warm and engaged community.

All of that was thanks to our ''behind the scenes'' work, the team carefully followed the tips I gave them and managed to become relevant and to collect potential backers in the last 2 months. Here's how:

Firstly, they created a place in which they described their product, how it works and all the fundamental details, I'm talking about a landing page leads-collection oriented. Here they managed to showcase their project and collect leadsof people interested in backing their project. 

Secondly, they needed to drive the right traffic to the page in order to collect people interested in their campaign. They used one of the 3 main ways to collect emails.

Then they posted their landing page inside several different Facebook groups with the highest engagement in this field. 

From that moment the Youtube video embedded inside their landing page became viral and they managed to collect more than 161.000 views on their pre-launch product presentation, reaching thousands of likes and hundreds of comments.

Needless to say, that increased the exposure of their landing page throughout the right communities making them able to gather thousands of leads with very low efforts. The video is hilarious and well made, especially because we're talking about sensible issues and they managed to deliver it in the greatest way possible. I definitely suggest you to check it out. 

Another key point for this success is that their communication involved testimonials. They produced some pieces of their product and let some couples try them in their ''private moments''. The result was the creation of a video testimonial that they featured into the landing page as well, and that gave to the project a more human and realistic touch. This lead to a community's rising curiosity to try it on their own. 

THIS IS ONLY THE BEGINNING

Anyway, this is only the beginning as already said. Because the campaign has just begun and this is just ''part 1'' of this amazing campaign's analysis. In part 2, after 45 days after the campaign launch, we'll wrap it up and see what goal is reached. Hopefully, we'll get to meet the founders of Balldo and get a testimonial video to hear their experience. So, you would definitely want to stay tuned, right? 

I'm sure I intrigued you enough to check Balldo campaign and their viral video. 

So if you wanna be sure to understand more about a proper crowdfunding launch, I’ve got you covered with my crowdfunding pre-launch free e-book called ''3 steps to success on Kickstarter and Indiegogo''. 

It’s gonna guide you through the right strategy to follow in order to build a solid and warm community of potential backers for your project.

As always make sure to check out my new video right on top and comment to ask me questions and subscribe to my channel to stay updated on fresh new content that I’m gonna drop there.

Ciao ciao! 

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