The best time to launch your Kickstarter or Indiegogo crowdfunding campaign.

You're about to launch your first crowdfunding campaign on Kickstarter and Indiegogo, all is set up and you only have to decide when is the best time to click the ''publish'' button.

It's easy to get confused sometimes, maybe the best time for you isn't the best time for most of the crowdfunding backers, and to avoid any campaign fails, it's fundamental to check some data analysis and choose carefully the best hour, weekday, and month to take your first crowdfunding campaign to success.

I found some helpful data from Kicknotify, that analyzed more than 300.000 Kickstarter campaigns between 2009 and 2018, this data will help us know what's the best time to launch and even though it only analyzes Kickstrter campaigns, it could be applied to Indiegogo campaigns too.

Keep on reading to know what's the best time of the year to launch your crowdfunding campaign!

1. BEST MONTH TO LAUNCH A CROWDFUNDING CAMPAIGN

Into this chart, you can obviously notice which are the best months to launch a crowdfunding campaign, the higher the bar is the more projects were launched on that months. Another important factor is whether backers are active or not in that months. We can distinguish 2 factors: the number of campaigns launched and the number of active backers, these are two different things because even though there had been several campaign launches in a specific month, that doesn't mean that a big number of backers were active on that month and on that campaign.

As you can see, I marked the best months with a dark green color and it's clear that May is the best month to launch, but wait, that doesn't mean that the other months are not good to launch, data showed that campaigns launched in May converted more and better, also considering active backers.

One thing to mention is that you have to take a look into the seasonality of your product, when you are launching a new portable fan or a cooler, it's better to launch in the summer months, even if you're going to finally deliver the product months later. That's because your backers will buy a product based on their actual needs more than their future needs.

As you can see you should avoid launching on December, it's not so obvious because we tend to think that on Christmas time people would ''back'' to buy Christmas gifts, but actually, people already spent a lot of money during that period so there's a possibility to reach a really little number of backers. So my advice is to avoid December in order to not perform a flop on your crowdfunding campaign.

2. BEST WEEK DAY TO LAUNCH A CROWDFUNDING CAMPAIGN

In this chart you can see the weekdays, it's noticeable that the worst days to launch are of course Saturday and Sunday, that's because a lot of people may not be active online. It's clear to see that the beginning of the week may be the best time to launch, but why Tuesday?

If you think about it, it's obvious to notice that Tuesday may be the best day, that's because on Monday everyone starts to be in their ''work mode'' after the weekend, so it may take time to set-up everything and avoid the chaotic back to work to-do list. On Tuesday, people are starting their productive work schedule and are more likely to buy.

3. BEST HOUR TO LAUNCH A CROWDFUNDING CAMPAIGN

In this chart, you can see all the 24 hours of the day, EST time zone. Starting from midnight you can notice that the early morning hours are the worst to launch, but a curious point is that some analysis have shown that most of the backers are active right during these hours of the day, the controversy is that no one ever launches a campaign in that time frame!

Looking at the chart you can say that most of the campaigns were launched at 12 AM, and that is totally fair, but on average, backers are more active at 8 AM in the morning. So let's say that you should launch your campaign at that time in order to have a boost from the beginning.

Early morning campaign launches are better, that's because it gives the entire US market time to jump in and join in your first day of sales, you want to do that mainly because the US is the biggest market for crowdfunding! Moreover, launching in the morning gives you time to be shown as ''new'' on the platforms like Kickstarter and Indiegogo before the majority of the project launches around 12 AM.

WRAPPING IT UP

After analyzing all the data we can establish that the best time to launch a crowdfunding campaign is:

Tuesday at 8 AM in May

Of course, take this information approximately, otherwise, everyone would launch at that time, right? What you should keep in mind is to avoid the worst timings like launching in December or during the weekend and so on, another thing to remember is to not rush your launch because that can lead to a huge fail!

In order to succeed and be sure to get funded you will need to build and apply the right pre-launch phase, that will consent you to break into the crowdfunding world already prepared with a community interested in your product, ready to back you! My job here is to make sure that you creators get on the right path, starting to build an effective and successful crowdfunding campaign!

Don't forget to stay updated for the next articles I'm going to drop and download the free e-Book now ''3 steps to success on Kickstarter and Indiegogo'' where I will lead you to the beginning of a great pre-launch phase, fundamental to start building an effective and performing crowdfunding campaign!

Ciao ciao

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