Top 3 Kickstarter Videos of All Time

Your first crowdfunding campaign on Kickstarter and Indiegogo is in the making, you have your project, your team, and a cool detailed description, but something's missing: a great video.

Creating a nice and engaging video could really boost your crowdfunding campaign and raise your success rate.

Mainly because people and potential backers will understand your project more, then there's a chance for your video to become viral just like it happened for my client's product Balldo, more than that it will help raise awareness and trust in your project.

Of course, crowdfunding platforms mainly focus on creative projects themselves, but a really cool video will help you stand out among a big crowd.

Today we'll analyze the best Kickstarter videos so you could apply the same strategy to your video!

Before reading the article...

Make sure to smash like and subscribe to my Youtube channel to support me and to stay updated on new crowdfunding videos that I’m weekly sharing, and keep on following this blog in which I'll feature very useful and detailed Crowdfunding tips.

1. EXPLODING KITTENS

Everybody knows this famous card game: Exploding Kittens, which has raised more than $8,782,571 it is a must in the Kickstarter Board Games category, which is, by the way, one of the most funded categories on the platform.

Their video is quite short, with a run-time of just 1:44, which basically is the minimum length of your Kickstarter video, don't keep it shorter otherwise, you'll find it difficult to make people understand what's behind your project.

Exploding Kittens video is still a short video, but how did they use that small time to trigger the audience? With provocation and storytelling.

When creating your product's video you have to focus on what emotions do you want to stimulate in your audience and which one works best for selling your product.

In this case, they chose to underline humor and curiosity, because in the first section of the video they present the key elements of the game: Kittens, Explosions, Magical Enchiladas, Goats, Weaponized Back Hair. WHAT?

Exactly, see what they did there? They created a feeling of humor, nonsense and curiosity that makes you want to go further to understand. Only a few seconds later they start talking about their product.

Now the audience is prone to understand how the card game works and at this point creators start with storytelling, explaining their background, the rules of the game, how to play. All of this makes the potential backer believe in something, they're basically selling you lots of fun!

That's because they already knew what board gamers were looking for and worked on capitalizing it. What we understand from this campaign video is that simple things work best and that humor always wins. With this simple video and back story, they were able to engage thousands of people in backing their project!

2. VOLTERMAN

Another well-done video is that from Volterman, which is the most funded wallet campaign in crowdfunding history raising more than $3 Million gathering 19.000 backers! (though the official campaign was run on Indiegogo I feel that the video analysis could be applied to Kickstarter too, so no worries.

The video length, in this case, is a little bit longer, almost 4 minutes, but of course, we're talking about a much more complicated product, that has more functions than a board game. The first part of the video describes the main character as a regular man but with special powers because he owns a Volterman wallet. The video pictures him in various inconvenient situations we have all been through, in which his wallet literally saves his day. Pretty cool huh?

This is a pretty common marketing strategy that makes the product accessible and taps into one of the audience’s fundamental desires, being the smartest and coolest person in the room.

The whole video is packed with engaging content and visuals to demonstrate Volterman from different perspectives, a solution in different situations using over-emphasized problem-solution format, to constantly remind the audience of why they are watching the video.

Example: You lose your wallet, Volterman notifies you. You need to make an urgent call, Volterman shares a wifi hotspot. Your phone battery dies, Volerman charges it and so on. With this repetition, viewers will reinforce the idea that Volterman can solve all their problems.

After listing all the product's features, how it makes you cool and why you should buy it, its time for a Call To Action, no matter how catchy and outstanding the video is, you need it. Don't take it for granted and don't assume people are already in awe for your product that they will automatically buy it. Insert a clear CTA at the end of the video to turn your viewers into backers.

What Voltman did was include 2 CTA in the last 20 seconds of the video. After the apparent end of the video, we have the first call to action. A seemingly out-of-place shot of the protagonist cuts in, where he asks the production team if the audience has understood what they should do next.
This is immediately followed by a direct shot of him, speaking to viewers through the camera, asking them for help making this product real. Simple, clear and direct.

As you may notice this video has a huge video production company behind and that makes it impeccable and capable of representing a high-end product, but not everyone has the possibility to spend on a $50k video, so what should you take care of? Delivering the product, creating a NEED, solving problems and speaking about everyday life problems. That is a must, even if you shot your video with an iPhone!

3. BAUBAX

We've already talked about this amazing travel jacket in the most funded Kickstarter campaigns, yes because BAUBAX raised $9,192,055 for their 15 in 1 jacket!

It's easy getting why this jacket had this huge success, thanks to its 15 features that made travel easier than ever before. (By the way, you should know that BAUBAX has also created a new jacket lately, with 25 features!)

As you can see their video is straightforward and simple, plus a lot of subtle things that help to sell the jacket. And we return to the situation we had before, a problem-solution situation.

We see a guy ready to travel that instead of packing his bag, ''packs his jacket'', that's so cool because it has space for everything you may need to travel, and that's how they highlight functionality. Another scene is aired at the airport, where we non-organized people that start searching for their documents and struggling, that's a problem we've all faced and we relate to that.

We don't want to be that guy, but here it comes the solution the guy wearing his BAUBAX travel jacket finds INSTANTLY his document, well, a guy who’s got it all figured out. We want to be that guy.

At this point, they show different jacket styles like a blazer, sweatshirts, a windbreaker and a bomber, with their infinite useful features.

At this point it's time to highlight common problems that we all face during travel, then promises a solution with BAUBAX new jacket. Most likely viewers will resonate with at least one of these problems cold flights, entangled headphones, uncomfortable neck, etc. And for each of these problems they offer a SOLUTION.

What we can learn from this video is that it wants to create some anxiety in their consumer base. Make them feel like they’re missing out on comfort, style, convenience, or happiness by not buying the product. And then, once they're convinced that they're missing out, it's time for a great CTA.

Once again, the leitmotif of this video is that the product will make you cool, comfortable, and happy! Pretty straightforward again, right?

DO NOT MISS THESE KEY TIPS

Making successful Kickstarter videos is simple, the most important takeaways in my opinion and experience of which I talked about deeply in this article are:
1. KEEP AN EYE ON THE VIDEO LENGTH
With a short video, it will be much easier for people to stay tuned in: try to convey all the info in a clear and schematic way, add a bit of sparkle, some changes of scene and angle, and make it fit in a bunch of minutes to keep the attention span always up!

2. STORYTELLING IS KEY
Make sure to focus on the storytelling, tell the story around your project and make people become passionate about it. Remember that backers love to feel part of the project, so tell the real story about what lead you to create your project and why it's important to you.

3. MAKE IT CONSISTENT
Whenever people take a look at your video you want them to have a clear idea in their mind of what's your project about. Focus on making clear points and not covering everything, which can result in a miscellaneous video, that will leave people confused.

4. ADDRESS TO YOUR SPECIFIC AUDIENCE
When you are already aware of your specific audience that will be much easier to develop a catchy video that triggers them, for example, you're developing a video game in which the target will most likely be young people, make sure to use catchy graphics and animations to grab their attention.

5. MAKE IT SHAREABLE
You need to make sure that people feel something after watching your Kickstarter video, and if that something makes them share the video on their social pages or with friends, that's even better!

WRAPPING IT UP

Making a video on Kickstarter could really help you bring up your project and stand out among thousands of crowdfunding campaigns. There are really a lot of cool videos out there, all you have to do is add your own style to your video and make people feel involved by it.

With these 5 tips and 3 most successful videos you will have a point to start in order to create your crowdfunding video, that it's fundamental to engage the audience and to get support.

Of course, the video strategy is one of the most important aspects to take care of while launching your crowdfunding campaign, but in order to reach more people and be backed, you will need to build and apply the right pre-launch phase, that will consent you to break into the crowdfunding world already prepared with a community interested in your product.

My job here is to make sure that you creators get on the right path, starting to build an effective and successful crowdfunding campaign!

Always remember that before launching your project you will need to analyze and prepare your pre-launch phase to launch your first product, I’ve got you covered with my crowdfunding pre-launch free e-book called ''3 steps to success on Kickstarter and Indiegogo''. 

As always make sure to subscribe to my channel to stay updated on fresh new content that I’m gonna drop there.

Ciao ciao! 

Privacy Policy: We hate spam and promise to keep your inbox safe, occasionally sending high-quality content related to this topic, according to your permission.